![]() A Pro model is due to make an appearance, probably without the Bolt's angled design. Instead, it's all just part of a larger plan - he wants the Bolt to be an affordable way to bring in new users.įor longtime customers, Bahr said there's more planned for this year. ![]() Bahr asserted that this wasn't a misstep. ![]() While it's true that the Bolt added 4K capabilities, a faster interface, and new SkipMode and QuickMode features, this device is not what loyal TiVo fans have been waiting for. SEE ALSO: Reminder: Netflix is About to Increase Prices Again (For Some) The new design, coupled with lackluster specs like fewer tuners (four, compared to the six of other models), and less storage capacity, were definitely not meant to appeal to longtime customers of the company. CMO Ira Bahr noted this was an effort to take a different approach, in order to "breathe new life into this brand." The outer box ditched the traditional design, and instead took on a strange, pointed shape. Last fall, in an effort to tempt new subscribers to try the service, TiVo released the Bolt. New Bolt Released to Entice New Subscribers Cable and satellite providers tend to "lease" their own boxes to customers, in addition to charging a lower monthly rate, which makes them more appealing to some consumers. Alternatively, the company has charged a one-time fee for lifetime service that was often equal to, or even more than, the cost of the device itself. It has typically required customers to spend hundreds of dollars on its devices, plus a monthly service charge on top of that. SEE ALSO: Amazon Announces Monthly Prime Plans, But it's Not a Good Deal for EveryoneĮconomically, TiVo isn't always appealing. In recent years, the company has apparently lost a "couple hundred thousand" TiVo-owned subscribers, according to CFO Naveen Chopra. In September, TiVo announced it had lost 3,000 subscribers, and TiVo-owned subscriptions are down to around 941,000 now. But with so many ups and downs, is TiVo even worth your money anymore? With recent layoffs and reports that Rovi is set to acquire TiVo in a proposed $1.1 billion merger deal, the DVR company seems to be in trouble.Įven amidst the turmoil, TiVo has a few new models planned for release this year. TiVo might have kicked off the DVR revolution, but it's definitely not the only game in town now.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |